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That sales boost was partially due to the pandemic. Even before Apple released its new MacBook Pros, sales were up nearly 33% annually over that period.
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Since Apple began to update its laptops with new keyboards and chips, the Mac division has been on a roll, selling $26 billion worth in the most recent three quarters, which Apple CEO Tim Cook says is the company's "three best quarters ever" in the Mac's nearly 40-year history.
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While the ultimate laptop processor speed crown is contested, it's clear that Apple's chips are good enough to send emails, browse the web, and even get some light gaming in.īut users who care less about the guts and specs inside their computers may find the new design - which does not depend on technological improvements over the past half decade - to be more convincing reasons to upgrade than the number of transistors in the M1 Max (57 billion, for the record).
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They use Apple's own M1 chips, either in "Pro" or "Max" configurations, instead of the same Intel or AMD chips Windows PCs use.Īpple's chips have led to improved battery life in computers they've shipped in, like the 13-inch MacBook Pro and the MacBook Air. The biggest advancement from Apple's perspective is the chip inside the new 16-inch and 14-inch MacBook Pros. It's replaced by traditional function keys that can control screen brightness, media playback, and a big escape key, which is important for programmers. The new design also has feet to prop up the laptop and improve airflow.
Users and developers never embraced the Touch Bar, and touch typists complained you needed to look at it in order to pick a button.
The Intel chips insider Apple's MacBook Pros ran hot, making them uncomfortable to use on your lap.Apple is still repairing butterfly keyboards for free, and even faced a class action lawsuit over them.